Originally published at: Mexican footballing mogul on learning from Celtic partnership - 67 Hail Hail
The links between Celtic and Santos Laguna go further than sharing kit colours. The Bhoys established an official partnership with the Mexican outfit in 2010, forming the ‘Green and Blanco’ alliance [Celtic FC]. While cynics would suggest it was another example of a European club aiming to exploit a market, it seemed genuinely beneficial to…