Originally published at: https://www.67hailhail.com/news/peter-lawwell-paints-adidas-deal-as-one-which-grounds-celtics-future/
Celtic Chief Executive Peter Lawwell is clearly optimistic following the announcement of a ‘magnificent’ new commercial partnership with kit manufacturer Adidas. The club, in a statement on Friday, declared the deal to be “the biggest kit sponsorship ever to be announced across Scottish sport”, which is quite the achievement. Previous reports suggested the five-year deal…