Originally published at: "Reality show characters"; PR exec details how Celtic players are marketed in Japan
Earlier this week, we told you how Celtic have made significant gains on social media and marketing in Japan. Now, in an interview with The Athletic, digital marketing executive Cesare Polenghi has detailed how Ganassa has made Celtic a major player in Japanese football. And much of it is down to how exactly players are…
Pity Broony gone. Would be a character for them to follow
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