Broadcast shake-up for Celtic as media company announces 'significant' rights acquisition

Originally published at: Broadcast shake-up for Celtic as media company announces 'significant' rights acquisition

Nordic streaming company Viaplay has announced its intention to acquire Premier Sports and all their related UK broadcast rights ahead of a launch in this country later this year. That means, pending regulatory approval, Viaplay will own the rights to the Scottish Cup and Scottish League Cup moving forward, both of which will be expected…